To celebrate the approaching Spring Festival and demonstrate China’s new image in the first year following the 19th National Congress of the Communist Party of China, Half-hour Economics Report and Economic News under CCTV2 (the finance and economics channel) produced ‘My Family Photos’, a special series of features which provide insights into the economic changes of China through the micro-components of society since reform and opening up 40 years ago. The Publicity Department of the Party Work Department and the State-owned Assets Supervision and Administration Commission communicated with CCTV2, organized subsidiaries to submit short films for primary selection and gave diligent guidance. CCTV2 selected the short film about Tan Xueyan, Tan Xiaodong and Tan Fangdi, a family with three generations of MCC employees in the MCC2 Group, for the follow-up feature for ‘My Family Photos’. This feature records the story of three generations of MCC staff and delivers the dreams and feelings of MCC employees taking root in Inner Mongolia on the northern frontier of China.
The MCC employees’ ‘My Family Photos’ story was broadcast from 8:00am to 8:30am in the morning on the first day of the lunar year of 2018 on The First Time under CCTV2, and made an overall presentation of the achievements of the MCC Group over the last 40 years. This was another publicity instance for the MCC Group on CCTV after CCTV2 broadcast the story of MCCCE Algeria Project employees Liu Yang and Zuo Jing in ‘On the Way Home during the Spring Festival’ on February 8th, further improving the brand image and influence of MCC.