On December 31st, CCTV2 held a large-scale live New Year’s Eve activity named ‘New Year, New World’ to welcome the New Year and present Chinese strength in the new era. With the planning and recommendation of the MCC Party Committee Publicity Department, a video on the Malaysia Kuala Lumpur W Hotel Project Completion Ceremony stood out among over 3,000 videos sent to the State-owned Assets System, and was successfully chosen along with the fifth Antarctic Research Station Project, Egypt Electric Transmission Line Construction Project and Addis Ababa Djibouti Railway Project. This was another chance for the MCC spirit to shine on the screen after Xinwenlianbo on National Day in 2017.
At 20:45 p.m., the prime time of CCTV, the W Hotel Project Completion Ceremony was shown on the screen in the first phase of the live activity, honored as an excellent project of China’s ‘Belt and Road’ strategy and presented the MCC style to over 1.3 billion viewers at home and abroad. With the MCC Party Committee Publicity Department and MCC Overseas Party Group Department’s planning and recommendation, MCC’s brand image was perfectly presented. In particular, the pure and profound MCC spirit of ‘Never delaying and never slacking’ let the audience feel MCC’s powerful strength.
During the live process, the WeChat groups and Moments of MCC employees were refreshed by the MCC spirit. ‘Like for MCC’ and ‘Pride for MCC’ were the most frequently used phrases on New Year’s Eve. MCC was imprinted on TV, the network and billions of audience members’ minds this New Year’s Eve. MCC perfectly ended 2017 and will create new achievements in 2018.
The W Hotel Project is a major benchmark project for MCC Group to positively promote the ‘Belt and Road’ strategy in countries along the route, and the first super high-rise building of over 200 m in height to be constructed by the MCC Group abroad. The project was contracted by MCC Overseas and constructed by the MCC3 Group. So far, with the efforts of the MCC Overseas Malaysia Team, the MCC Group has achieved full coverage of its business layout in Malaysia.
In June 2017, MCC Overseas’ Malaysia Company successfully won the bidding for the Kuala Lumpur Kempinski Hotel and Service-type Apartment Commercial Complex Project. Its height of 308 m refreshed the MCC Group’s new skyline records abroad.